The picture above is of a website on how to create a 4 page website in flash using AS3, but what I'm interested in is the banner close to the bottom on the page highlighted by the red-rectangle and arrow; that is an advertising banner. For my project, I am going to take a screen-print from a website, choose a botton/banner from that website and create something that looks appealing to users.
The Client Brief below will tell you what my project will be...
Client Brief
Client/Client Contact information
Name - Julie surname removed
No. - Removed
Project
Rich media advert promoting the British Heart Foundation's Hope Tank
Prepared By
Name - Ashley Churchill
No. - Removed
Email - Altercross19@hotmail.co.uk
Objective/Purpose
The Client is looking for individuals who have working knowledge in Adobe Flash and create them a rich media advert that looks appealing to both the customer and colleague viewers. The payment will be around £30,000 - £40,000
Project Overview
The project shall be a short flash animated video of the British Heart Foundations main website, filling up with water and having the promotional zebra-fish swilling around the page, as well as some of the websites features, such as buttons, pictures, text, etc. floating around the page. This project shall hopefully give a kind a creative feel to it.
Target Audience
The ideas for the advert are to intentionally promote the Hope Tank of the website, so the target audience is aimed at anyone of any age.
Meeting with Client 1 - Thurs 26/1/2012 - 3:08pm
Both the client and I got together and had a discussion on what ideas could be ideal for the promotion the Hope Tank. I proposed an idea of playing a stylish movie when the link button is pressed; the main BHF website fills up with 'water, being poured into a tank' and as the water level rises, the websites features, such as text, pictures, buttons, etc. will float around the page. In addition, the zebra-fish that is used to represent the Hope Tank will swim out of the button and around the page.
Julie has commented that this idea is sound but is curious to know whether the zebra-fish animation is the exact same on used for the Hope Tank or there is going to be a new graphically drawn one in the exact same style.
My response was I would try to use the Hope Tanks fish used on the site but that fails then I will try to create a newer animatic version.
The reason for Julies question was that she was concerned whether using the BHFs original zebra-fish would breach copyright but I re-assured her that it is used to promote the site anyway.
I have also drawn a draft demonstration of how the advert was going to play out.
At the end of the interview, I said that if she had any further questions regarding the advert, she will contact me sometime in the near future.
Schedule
Monday 30th Jan - start creating graphics.
Wednesday 1st Feb - import graphics into Flash and start animating.
Monday 6th Feb - Deadline!
